PRIVACY POLICY

Last updated April 25, 2023



This privacy notice for Elf Marketing Ltd (Company‘, ‘we‘, ‘us‘, or ‘our), describes how and why we might collect, store, use, and/or share (process) your information when you use our services (Services), such as when you:
  • Engage with us in other related ways, including any sales, marketing, or events
Questions or concerns? Reading this privacy notice will help you understand your privacy rights and choices. If you do not agree with our policies and practices, please do not use our Services. If you still have any questions or concerns, please contact us at enquiries@elfmarketing.co.uk.


SUMMARY OF KEY POINTS

This summary provides key points from our privacy notice, but you can find out more details about any of these topics by clicking the link following each key point or by using our table of contents below to find the section you are looking for.

What personal information do we process? When you visit, use, or navigate our Services, we may process personal information depending on how you interact with Elf Marketing Ltd and the Services, the choices you make, and the products and features you use. Learn more about personal information you disclose to us.

Do we process any sensitive personal information? We do not process sensitive personal information.

Do we receive any information from third parties? We do not receive any information from third parties.

How do we process your information? We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We may also process your information for other purposes with your consent. We process your information only when we have a valid legal reason to do so. Learn more about how we process your information.

In what situations and with which parties do we share personal information? We may share information in specific situations and with specific third parties. Learn more about when and with whom we share your personal information.

How do we keep your information safe? We have organisational and technical processes and procedures in place to protect your personal information. However, no electronic transmission over the internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorised third parties will not be able to defeat our security and improperly collect, access, steal, or modify your information. Learn more about how we keep your information safe.

What are your rights? Depending on where you are located geographically, the applicable privacy law may mean you have certain rights regarding your personal information. Learn more about your privacy rights.

How do you exercise your rights? The easiest way to exercise your rights is by submitting a data subject access request, or by contacting us. We will consider and act upon any request in accordance with applicable data protection laws.

Want to learn more about what Elf Marketing Ltd does with any information we collect? Review the privacy notice in full.


TABLE OF CONTENTS



1. WHAT INFORMATION DO WE COLLECT?

Personal information you disclose to us

In Short: We collect personal information that you provide to us.

We collect personal information that you voluntarily provide to us when you register on the Services, express an interest in obtaining information about us or our products and Services, when you participate in activities on the Services, or otherwise when you contact us.

Personal Information Provided by You. The personal information that we collect depends on the context of your interactions with us and the Services, the choices you make, and the products and features you use. The personal information we collect may include the following:
  • names
  • email addresses
Sensitive Information. We do not process sensitive information.

All personal information that you provide to us must be true, complete, and accurate, and you must notify us of any changes to such personal information.

Information automatically collected

In Short: Some information — such as your Internet Protocol (IP) address and/or browser and device characteristics — is collected automatically when you visit our Services.

We automatically collect certain information when you visit, use, or navigate the Services. This information does not reveal your specific identity (like your name or contact information) but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when you use our Services, and other technical information. This information is primarily needed to maintain the security and operation of our Services, and for our internal analytics and reporting purposes.

Like many businesses, we also collect information through cookies and similar technologies.

The information we collect includes:
  • Log and Usage Data. Log and usage data is service-related, diagnostic, usage, and performance information our servers automatically collect when you access or use our Services and which we record in log files. Depending on how you interact with us, this log data may include your IP address, device information, browser type, and settings and information about your activity in the Services (such as the date/time stamps associated with your usage, pages and files viewed, searches, and other actions you take such as which features you use), device event information (such as system activity, error reports (sometimes called ‘crash dumps’), and hardware settings).
  • Device Data. We collect device data such as information about your computer, phone, tablet, or other device you use to access the Services. Depending on the device used, this device data may include information such as your IP address (or proxy server), device and application identification numbers, location, browser type, hardware model, Internet service provider and/or mobile carrier, operating system, and system configuration information.
  • Location Data. We collect location data such as information about your device’s location, which can be either precise or imprecise. How much information we collect depends on the type and settings of the device you use to access the Services. For example, we may use GPS and other technologies to collect geolocation data that tells us your current location (based on your IP address). You can opt out of allowing us to collect this information either by refusing access to the information or by disabling your Location setting on your device. However, if you choose to opt out, you may not be able to use certain aspects of the Services.
2. HOW DO WE PROCESS YOUR INFORMATION?

In Short: We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We may also process your information for other purposes with your consent.

We process your personal information for a variety of reasons, depending on how you interact with our Services, including:
  • To facilitate account creation and authentication and otherwise manage user accounts. We may process your information so you can create and log in to your account, as well as keep your account in working order.
  • To deliver and facilitate delivery of services to the user. We may process your information to provide you with the requested service.
  • To respond to user inquiries/offer support to users. We may process your information to respond to your inquiries and solve any potential issues you might have with the requested service.
  • To send administrative information to you. We may process your information to send you details about our products and services, changes to our terms and policies, and other similar information.

  • To save or protect an individual’s vital interest. We may process your information when necessary to save or protect an individual’s vital interest, such as to prevent harm.

3. WHAT LEGAL BASES DO WE RELY ON TO PROCESS YOUR INFORMATION?

In Short: We only process your personal information when we believe it is necessary and we have a valid legal reason (i.e. legal basis) to do so under applicable law, like with your consent, to comply with laws, to provide you with services to enter into or fulfil our contractual obligations, to protect your rights, or to fulfil our legitimate business interests.

The General Data Protection Regulation (GDPR) and UK GDPR require us to explain the valid legal bases we rely on in order to process your personal information. As such, we may rely on the following legal bases to process your personal information:
  • Consent. We may process your information if you have given us permission (i.e. consent) to use your personal information for a specific purpose. You can withdraw your consent at any time. Learn more about withdrawing your consent.
  • Performance of a Contract. We may process your personal information when we believe it is necessary to fulfil our contractual obligations to you, including providing our Services or at your request prior to entering into a contract with you.
  • Legal Obligations. We may process your information where we believe it is necessary for compliance with our legal obligations, such as to cooperate with a law enforcement body or regulatory agency, exercise or defend our legal rights, or disclose your information as evidence in litigation in which we are involved.
  • Vital Interests. We may process your information where we believe it is necessary to protect your vital interests or the vital interests of a third party, such as situations involving potential threats to the safety of any person.

4. WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?

In Short: We may share information in specific situations described in this section and/or with the following third parties.

We may need to share your personal information in the following situations:
  • Business Transfers. We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.

5. DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?

In Short: We may use cookies and other tracking technologies to collect and store your information.

We may use cookies and similar tracking technologies (like web beacons and pixels) to access or store information. Specific information about how we use such technologies and how you can refuse certain cookies is set out in our Cookie Notice.

6. HOW LONG DO WE KEEP YOUR INFORMATION?

In Short: We keep your information for as long as necessary to fulfil the purposes outlined in this privacy notice unless otherwise required by law.

We will only keep your personal information for as long as it is necessary for the purposes set out in this privacy notice, unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements). No purpose in this notice will require us keeping your personal information for longer than the period of time in which users have an account with us.

When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymise such information, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.

7. HOW DO WE KEEP YOUR INFORMATION SAFE?

In Short: We aim to protect your personal information through a system of organisational and technical security measures.

We have implemented appropriate and reasonable technical and organisational security measures designed to protect the security of any personal information we process. However, despite our safeguards and efforts to secure your information, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorised third parties will not be able to defeat our security and improperly collect, access, steal, or modify your information. Although we will do our best to protect your personal information, transmission of personal information to and from our Services is at your own risk. You should only access the Services within a secure environment.

8. DO WE COLLECT INFORMATION FROM MINORS?

In Short: We do not knowingly collect data from or market to children under 18 years of age.

We do not knowingly solicit data from or market to children under 18 years of age. By using the Services, you represent that you are at least 18 or that you are the parent or guardian of such a minor and consent to such minor dependent’s use of the Services. If we learn that personal information from users less than 18 years of age has been collected, we will deactivate the account and take reasonable measures to promptly delete such data from our records. If you become aware of any data we may have collected from children under age 18, please contact us at enquiries@elfmarketing.co.uk.

9. WHAT ARE YOUR PRIVACY RIGHTS?

In Short: In some regions, such as the European Economic Area (EEA) and United Kingdom (UK), you have rights that allow you greater access to and control over your personal information. You may review, change, or terminate your account at any time.

In some regions (like the EEA and UK), you have certain rights under applicable data protection laws. These may include the right (i) to request access and obtain a copy of your personal information, (ii) to request rectification or erasure; (iii) to restrict the processing of your personal information; and (iv) if applicable, to data portability. In certain circumstances, you may also have the right to object to the processing of your personal information. You can make such a request by contacting us by using the contact details provided in the section HOW CAN YOU CONTACT US ABOUT THIS NOTICE? below.

We will consider and act upon any request in accordance with applicable data protection laws.
 
If you are located in the EEA or UK and you believe we are unlawfully processing your personal information, you also have the right to complain to your Member State data protection authority or UK data protection authority.

If you are located in Switzerland, you may contact the Federal Data Protection and Information Commissioner.

Withdrawing your consent: If we are relying on your consent to process your personal information, you have the right to withdraw your consent at any time. You can withdraw your consent at any time by contacting us by using the contact details provided in the section HOW CAN YOU CONTACT US ABOUT THIS NOTICE? below.

However, please note that this will not affect the lawfulness of the processing before its withdrawal nor, will it affect the processing of your personal information conducted in reliance on lawful processing grounds other than consent.

Opting out of marketing and promotional communications: You can unsubscribe from our marketing and promotional communications at any time by clicking on the unsubscribe link in the emails that we send, or by contacting us using the details provided in the section HOW CAN YOU CONTACT US ABOUT THIS NOTICE? below. You will then be removed from the marketing lists. However, we may still communicate with you — for example, to send you service-related messages that are necessary for the administration and use of your account, to respond to service requests, or for other non-marketing purposes.

Account Information

If you would at any time like to review or change the information in your account or terminate your account, you can:
  • Contact us using the contact information provided.
Upon your request to terminate your account, we will deactivate or delete your account and information from our active databases. However, we may retain some information in our files to prevent fraud, troubleshoot problems, assist with any investigations, enforce our legal terms and/or comply with applicable legal requirements.

Cookies and similar technologies: Most Web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove cookies and to reject cookies. If you choose to remove cookies or reject cookies, this could affect certain features or services of our Services. You may also opt out of interest-based advertising by advertisers on our Services.

If you have questions or comments about your privacy rights, you may email us at enquiries@elfmarketing.co.uk.

10. CONTROLS FOR DO-NOT-TRACK FEATURES

Most web browsers and some mobile operating systems and mobile applications include a Do-Not-Track (‘DNT’) feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. At this stage no uniform technology standard for recognising and implementing DNT signals has been finalised. As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online. If a standard for online tracking is adopted that we must follow in the future, we will inform you about that practice in a revised version of this privacy notice.

11. DO CALIFORNIA RESIDENTS HAVE SPECIFIC PRIVACY RIGHTS?

In Short: Yes, if you are a resident of California, you are granted specific rights regarding access to your personal information.

California Civil Code Section 1798.83, also known as the ‘Shine The Light’ law, permits our users who are California residents to request and obtain from us, once a year and free of charge, information about categories of personal information (if any) we disclosed to third parties for direct marketing purposes and the names and addresses of all third parties with which we shared personal information in the immediately preceding calendar year. If you are a California resident and would like to make such a request, please submit your request in writing to us using the contact information provided below.

If you are under 18 years of age, reside in California, and have a registered account with Services, you have the right to request removal of unwanted data that you publicly post on the Services. To request removal of such data, please contact us using the contact information provided below and include the email address associated with your account and a statement that you reside in California. We will make sure the data is not publicly displayed on the Services, but please be aware that the data may not be completely or comprehensively removed from all our systems (e.g. backups, etc.).

12. DO WE MAKE UPDATES TO THIS NOTICE?

In Short: Yes, we will update this notice as necessary to stay compliant with relevant laws.

We may update this privacy notice from time to time. The updated version will be indicated by an updated ‘Revised’ date and the updated version will be effective as soon as it is accessible. If we make material changes to this privacy notice, we may notify you either by prominently posting a notice of such changes or by directly sending you a notification. We encourage you to review this privacy notice frequently to be informed of how we are protecting your information.

13. HOW CAN YOU CONTACT US ABOUT THIS NOTICE?

If you have questions or comments about this notice, you may email us at enquiries@elfmarketing.co.uk or by post to:

Elf Marketing Ltd
__________
__________

14. HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU?

Based on the applicable laws of your country, you may have the right to request access to the personal information we collect from you, change that information, or delete it. To request to review, update, or delete your personal information, please fill out and submit a data subject access request.

Yorkshire Business Fair 2025 | Terms & Conditions

Summary

Competition open to Yorkshire Business Fair attendees only, aged 18+. Entrants must visit the Spin the Wheel page hosted on the Elf Marketing website, enter their email address and spin the wheel for the chance to win the grand prize of a 3-night off-peak luxury break at Westonby Lodge, North Yorkshire, the secondary prize of 1-month tailored marketing support, and/or instant-win prizes of an Elf Marketing branded pen, Elf Marketing branded notebook. Promotion closes at 23:59 on 26th February 2025. Full terms and conditions are available below.

Terms & Conditions and Privacy Notice
  • Acceptance. By entering this promotion you are deemed to have accepted, and will be bound by, these terms and conditions.
  • Eligibility. This promotion is open to Yorkshire Business Fair attendees aged 18 or over only. Employees of Elf Marketing, their families, agencies, or anyone else professionally connected with this promotion, are not eligible to enter. 
  • Promotional Period. This promotion opens at 00:00 on 26th February 2025 and closes at 23:59 on 26th February 2025. 
  • Entry requirements. To enter this competition entrants must visit the Spin the Wheel page hosted on the Elf Marketing website, enter their email address and spin the wheel to be entered into a prize draw. We reserve the right to disqualify any entries that we have reason to believe are bulk entry, third party or in any way considered fraudulent. 
  • Winner selection. There will be up to 250 winners in total, all selected at random from all valid entries received via the Spin the Wheel mechanism, including 1x grand prize winner and 1x secondary prize winner.
  • Prize. The grand prize winner of the 3-night luxury break at Westonby Lodge, North Yorkshire will receive a 3-night off-peak luxury break at Westonby Lodge (sleeps up to 8 people across 3 rooms). Extensions, alterations and upgrades are subject to availability and at the winner’s expense. The prize is a 3-night off-peak luxury break for up to 8 people to stay at Westonby Lodge luxury holiday cottage in Lealholm, North Yorkshire. The break will be for a 3-night (Fri-Mon or Mon-Thu) off-peak break taken between 28th March 2025 – 28th March 2026 (one-year validity), excluding all UK school holidays, Christmas, New Year and bank holidays. Prize excludes travel and other related expenses. The prize must be booked by 31st December 2025. All dates and break options are subject to availability. Winner must be lead guest and be present on arrival. Anyone under 18 must be accompanied by someone over the age of 25 in the same unit of accommodation. Maximum prize value £1,000. Please note: Westonby Lodge is a non-smoking property, and one well-behaved dog is permitted, both subject to terms and conditions at westonbylodge.com/faqs/. Booking and staying at Westonby Lodge will be subject to Westonby Lodge’s terms and conditions, see westonbylodge.com/booking-terms/. Secondary 1-month marketing prize consists of 4-hours marketing support across a consecutive 4-week period. All support provided is at the discretion of Elf Marketing. Marketing support must begin within 90 days of prize draw.
  • The terms and conditions of any third-party supplier will also apply to the prize where applicable. If there is a conflict between third-party terms and conditions and these terms and conditions, these shall take precedence.
  • The prize is non-transferable and cannot be sold or auctioned. No cash or other alternative to the prize will be offered unless in the event of unforeseen circumstances, in which case we reserve the right to offer an alternative prize of equal or greater value than the original.
  • Notification. The 1x grand prize winner of the 3-night luxury break at Westonby Lodge, North Yorkshire and the 1x secondary prize winner of the 1-month marketing support will be informed of their prizes by email within 10 working days following the end of the promotion, unless otherwise specified.
  • Reasonable efforts will be made to contact the winner using the details on entry. However, if a response has not been received within 96 hours, or if the selected winner is ineligible, otherwise in breach of these terms and conditions, or unable to take up the prize for any other reason, we reserve the right to select an alternative winner using the same process referred to above in these terms and conditions. 
  • We accept no responsibility for failed delivery due to the provision of incorrect contact details by you.
  • Delivery. The winner will receive their prize within 30 working days following the end of the promotion, unless otherwise specified. In any event the prize must be claimed and taken within six months of the closing date.
  • Limitation of liability. To the extent permitted by law, we accept no liability for any damage, loss or injury suffered (including loss of opportunity) whether direct, indirect, special or consequential, arising in any way due to entering this promotion or taking up a prize. We are not responsible for any third-party acts or omissions.
  • Intellectual property. You will retain ownership of any content, submissions and other material that you submit as part of this promotion. However, you grant us (and our agents and affiliates) a non-exclusive, royalty free, worldwide, irrevocable, perpetual licence to use any such content, submissions and other material for the purposes of this promotion. 
  • Publicity. The winner may be asked to take part in publicity relating to this promotion but this will be discussed with the winner before taking place. 
  • Winner’s name. In accordance with the Advertising Standards Authority CAP Code, we intend to make available the surname and county of any winner. Any winner that objects must notify us as soon as possible after you are informed that you have won.
  • General terms. No bulk, machine-generated consumer group or third-party entries will be accepted. Entries are restricted to one entry per person. In the event of multiple entries being received from the same person or account, only the first entry will be accepted.
  • We reserve the right to disqualify incomplete, altered or illegible entries. No responsibility will be accepted for entries lost, damaged or delayed, technical or telecommunications faults. Proof of submitting is not proof of receipt.
  • We reserve the right, in our absolute discretion, to verify the winner, including, but not limited to, proof of identity and/or age, as required, and to withdraw a prize where there are reasonable grounds to believe there has been a breach of these terms and conditions or otherwise where an entrant has gained advantage in participating in the promotion or has won using fraudulent means. 
  • Our decision is binding in all matters relating to this promotion, and no correspondence shall be entered into. 
  • Owing to exceptional circumstances outside our reasonable control and only where circumstances make this unavoidable, we reserve the right to cancel or amend the promotion or these terms and conditions at any time, but will always endeavour to minimise the effect to you in order to avoid undue disappointment.
  • Governing law & jurisdiction. These terms and conditions (and any non-contractual disputes/claims which arise out of or in connection with them) will be governed by English law and we and you submit to the exclusive jurisdiction of the English courts.
  • This promotion is in no way sponsored, endorsed, administered by or associated with The Yorkshire Society. You are providing your information to us. By participating in this promotion, you agree to a complete release of The Yorkshire Society from any claims.
Privacy Notice
  • Data Controller. Elf Marketing Limited (ICO registration number ZB409160) is the data controller in respect of this promotion. 
  • We are required to comply with the provisions of the Data Protection Act 2018 and the UK General Data Protection Regulation in relation to the processing of any personal information obtained from you, including when you take part in this promotion. Elf Marketing Ltd takes the protection of your personal information seriously. 
  • Why do we need to process your personal data? We want our promotions to be administered fairly so that all entrants can enjoy them. To do this well, we need to process some of your personal data. We will process your personal data to administer the promotion, to confirm that you have complied with the terms of the promotion, to confirm whether you have won a prize, to communicate with you in relation to any prize you may win and to deal with any queries you have in relation to the promotion.
  • What information do we process? When you enter a promotion we need your contact information. If you are a winner we may ask for your date of birth in order to confirm your eligibility to enter the competition and other contact information so we are able to send your prize to you. We will also collect any personal information you include in your message.
  • How long do we keep personal information for? If you exercise your data protection rights, we will keep a record of your request and our response indefinitely, to be able to show that we responded properly and fairly to your request. Otherwise we will keep your data for the following time periods:
Information relating toIs kept for
Entering a promotion4 months following the closing date of a promotion
Enquiring about a promotion3 months following our reply to you
  • Will we sell your personal data to anyone else? No. That’s not something we do.
  • We will share your personal data as required by law or where we are asked to do so by a public or regulatory authority.
  • We will not pass your personal information outside of the UK or EU or to any other external organisation without your prior permission.
  • Direct marketing. We may ask whether you want to receive marketing from us – it’s your choice, but if you sign up for marketing please read our general privacy notice at elfmarketing.co.uk/privacy-policy
  • Publicity. If you are a winner or runner up, we may use your data for publicity purposes as explained in the terms and conditions above.
  • What are your rights and how can you exercise them? We can be contacted by post at: Elf Marketing Ltd, Shortwaite Farm, Lealholm, Whitby, North Yorkshire YO21 2AA
  • We have appointed a Data Protection Officer, who can be contacted by post at the address above, or by email sent to Rosa Byatt-Goodall
  • We process personal data in compliance with applicable data protection law. The lawful bases we rely on for our primary processing purposes are as follows:
Processing purposeLawful basis for processing
Administering a promotionWe process personal data because it is necessary to do so for the performance of the relevant contract.
Responding to an enquiry about a promotionWe believe it is in our commercial interests to respond to our customers making this processing a legitimate interest.
  • You have the following rights under data protection law:
    • to ask us to tell you what personal data we are processing that relate to you (right of access);
    • to require us to rectify or stop processing inaccurate personal data (right to rectification);
    • to require us to delete personal data relating to you, subject to there being valid grounds (right to erasure);
    • to require us to restrict our processing activities, subject to there being valid grounds (right to restriction);
    • to object to processing, in particular to profiling (right to object) and direct marketing (by withdrawing your consent);
    • to ask that personal data about you be sent to another controller of your choosing, subject to there being valid grounds (right to data portability).
  • You can notify us of your wish to exercise any of these rights by contacting the Data Protection Officer, using the contact information provided above.
  • You also have a right to lodge a complaint with the Information Commissioner’s Office (the data protection regulator for the United Kingdom) or in some circumstances, another European Union data protection authority.
  • Cookies. We may download cookies to your computer when you log on to our website. For more information about our commitment to your privacy and details of how we use cookies, please refer to our general Privacy Notice at elfmarketing.co.uk/privacy-policy
  • Changes to this privacy notice. This privacy notice is effective from the opening date set out above. You can check if the privacy notice has changed by revisiting this webpage at any time.