Burger of the Month
Boosting pub engagement with innovative ‘Burger of the Month’ promotions!
Client
Greene King Pub & Social
Project
Burger of the Month
Services
Artwork, Creative, Design, Digital
Burger of the Month: The Brief
The Process
Concept Development
We brainstormed ideas for how this particular piece of POS would look within a pre-existing table set up, ensuring we were keeping the customer at the forefront of our mind.
Design Execution
Utilising the strengths of our team, we designed a new menu box hanger, complemented by eye-catching external assets, themed T-shirts, and dynamic digital screens. Each component was given a fresh twist on the traditional Pub & Social branding, ensuring brand consistency while adding excitement to the customer experience.
Digital and Print
Our designs were tailored for digital media and print, ensuring consistency and maximum impact across all channels.
The Outcome
The campaign achieved significant success, leading to heightened awareness and enthusiasm for the ‘Burger of the Month’ deal. Owing to the positive feedback and the effectiveness of the campaign, this innovative POS format is set to be rolled out across the entire business into 2025.
This campaign showcases the power of thoughtful design and strategic implementation in promotional efforts. By creating compelling, integrated POS materials, we helped our client introduce a novel way to spotlight monthly specials, thereby boosting customer interest and sales.
If you’re looking to refresh your promotional strategy with inventive and effective POS solutions, contact us today. Let’s make your next campaign a standout success!
