Flaming Grill Christmas 2024
Festive vibes for Flaming Grill
Client
Greene King Flaming Grill
Project
Flaming Grill Christmas 2024
Services
Flaming Grill Christmas 2024: The Brief
The Process
Concept Development
Our initial step involved a collaborative brainstorming session with one of our talented designers. We explored various creative directions, keeping the client’s vision of cravings and indulgence at the forefront. We produced four distinct moodboard-based creative routes, each presenting different colour schemes and photographic styles. Alongside these visual directions, we proposed several campaign names that resonated with the theme of indulgence.
Design Execution
Upon selecting the preferred creative route, our team, including the art director and photographer, worked diligently to bring the vision to life. We crafted a comprehensive suite of print assets, including a Festive Feast menu and a special Christmas Day menu. We also developed external and internal point-of-sale materials, a menu holder, and a calendar for pub managers. The digital realm was equally catered for, with animated social tiles and digital screens for in-pub use, all designed to capture the festive spirit of the campaign.
Print Coordination
In the final stages, we coordinated with print agents to ensure all assets were efficiently prepared for print, maintaining high quality across all materials. We arranged for print samples, including menus and menu holders, to guarantee perfection before the full campaign rollout.
The Outcome
The ‘Christmas at the Grill’ campaign was a resounding success, met with enthusiasm and positive feedback from both our client and their pub teams. The campaign’s timely and efficient execution was particularly appreciated, highlighting our ability to deliver high-quality results within stringent timelines. We take great pride in the creativity and dedication that went into this project, which not only met but exceeded the client’s expectations.
Looking to spice up your Christmas promotions? Contact us today to discover how our bespoke creative solutions can transform your festive marketing into success.
