Rugby Championship 2023

Creating a unique digital campaign to promote Rugby Championship fixtures showing live in pubs


Greene King Locals Sport


Rugby Championship 2023


Creative, Design, Digital

Rugby Championship 2023: The Brief

The client asked us to create a suite of digital assets to advertise the Rugby Championship fixtures that would be shown in pubs.

The aim of this campaign was to capture the attention of rugby fans that wouldn’t usually head to the pub to watch rugby. During this project, we had to consider the design of these assets, making sure they were recognisable as part of the Rugby Championships campaign, whilst being unique to Greene King.

The process:

We worked closely with our design team to create a selection of initial creatives which gave a subtle nod to the Rugby Championship campaign for our client to choose from. Once the client had chosen their preferred option, we created a number of different digital assets to be used across all social media platforms, as well as internal software.