Wacky Warehouse Socks
Designing branded socks for Wacky Warehouse
Client
Wacky Warehouse
Project
Greene King Wacky Warehouse Socks
Services
Artwork, Clothing, Creative, Design
Greene King Wacky Warehouse Socks: The Brief
Our client tasked us with an exciting challenge: creating their first-ever branded socks to be sold in their soft-play venues across the UK!
Our brief was to design eye-catching, bright socks, promotional display boxes, and sock labels that perfectly matched our client’s branding.
The Process
As part of Wacky Warehouse ‘rules of play’, guests must wear socks in the playframes, so our client wanted to create iconic, funky socks to sell to guests who either forget theirs or want a memento of their visit. The Wacky Socks Project aimed to boost sales of branded socks at each location. These custom socks provided a fun and practical solution for guests, enhancing their overall experience.
To achieve this, we focused on three key elements:
- Socks Design: Our design team developed vibrant sock designs featuring the iconic Wacky Warehouse ball pit theme, ensuring they were playful and engaging.
- Sock Labels: We created colourful and informative sock labels that highlighted the Wacky Warehouse brand and its unique elements alongside sizing information.
- Promotional Display Boxes: Eye-catching display boxes were designed to attract customer attention and encourage sales with a clear price point.
The Result
The Wacky Socks Project not only enhances the customer experience but also drives additional revenue through merchandise sales. By aligning with Wacky Warehouse’s playful and vibrant brand identity, we delivered a product that was both functional and fun and suitable for all the family.
