Proper Locals Summer 2024
Bringing summer vibes to Proper Locals pubs
Client
Greene King Proper Locals
Project
Proper Locals Summer 2024
Services
Artwork, Creative, Design, Digital
Proper Locals Summer 2024: The Brief
Our client approached us with an exciting challenge, to design a vibrant, colourful campaign that would not only promote their drinks range but also highlight the summer activities hosted by their pubs.
The key was to create something that captures the essence of summer while maintaining the unique brand identity of the Proper Locals pubs.
The Process
Creative Review
Our team brainstormed various ideas to channel the summer vibe within the brand’s existing aesthetic. Our goal was to craft an inviting atmosphere that appeals to both the pub’s regular customers and attracts new visitors.
Design Development
We implemented a design strategy utilising bright colours and dynamic visuals, ensuring that each piece of the campaign was both visually appealing and strategically aligned with the client’s marketing goals.
The Outcome
We rolled out a series of engaging print and digital assets, prominently featuring the tagline “Summer Starts Here,” aimed at drawing visitors into the pub’s summer festivities.
Targeted Promotional Materials
- BBQ Menu: A specially designed BBQ menu with summer favourites to entice a broad audience, perfect for family outings.
- Family Fun Day Signage: Creative and inviting signage for family fun days, aimed at increasing footfall during these events.
- Beer Garden Activities Promotions: Custom promotional materials for beer garden activities, designed to enhance the outdoor experience and encourage longer visits.
Visual Impact and Brand Cohesion
Our final designs boasted a vibrant palette and engaging graphics, capturing the lively atmosphere of the pub’s summer events. These elements ensured that the promotional materials were not only striking but also effectively communicated the summer spirit.
By providing tailored assets like a bespoke BBQ menu and specific signage for various summer activities, we equipped Proper Locals pubs with all the tools necessary for a bustling season.
Let’s collaborate to transform your seasonal promotions with our expert design and marketing strategies. Get in touch today to kickstart your project!
