Towbar Express Search Engine Optimisation
Boosting the online presence of Towbar Express
Client
Towbar Express
Project
Towbar Express Search Engine Optimisation
Services
Partnerships, SEO, Strategy, Website
Towbar Express Search Engine Optimisation: The Brief
Towbar Express, the UK’s premier mobile towbar fitting service with over 20 years of industry expertise, wanted to enhance its online presence to stay competitive.
With a deep understanding of the industry, Towbar Express sought to improve Google rankings, increase brand awareness, and drive sales more effectively.
The Process
Elf Marketing was tasked with crafting a bespoke SEO strategy tailored to meet Towbar Express’s unique business needs. We began by diving deep into their business model, understanding their customer base, and identifying key pain points. This comprehensive approach allowed us to develop targeted solutions designed to boost online visibility and engagement.
The Outcome
We achieved significant improvements in various key performance indicators:
- Organic Traffic Revenue Growth: We saw a monthly average increase of 17% in revenue from organic traffic, year-on-year.
- Revenue Per User: Revenue per user from organic traffic grew by an average of 20% each month, year-on-year.
- Bounce Rate Reduction: The bounce rate from organic search traffic dropped by 65.72%, indicating higher user engagement.
- Increase in Organic Clicks: Monthly organic clicks to the Towbar Express website rose by an average of 55%, year-on-year.
- Search Position Improvement: The average position in organic Google searches improved by 25.9% each month, year-on-year.
Our focused SEO efforts have not only enhanced Towbar Express’s online footprint but have also delivered tangible improvements in traffic quality and engagement, leading to increased revenue and customer interaction.
Ready to Transform Your SEO?
Elf Marketing could elevate your brand’s online presence like we did for Towbar Express. Get in touch today to explore what a targeted SEO strategy could do for your business.
